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This blog as a source of inspiration and provocative thought.

Solution Seduction

Ever fallen in love with your own idea? I have. There is a time and place for this kind of love, and when you get the timing wrong, it really stings.

Solution seduction is a term we started using at Huddle in 2009 when we were trying to explain the difference between a convergent engineering process versus a divergent design process. Having been an engineer designing human experiences first, I am very familiar with the process of coming up with an idea and bringing that idea into reality, in its original form, as you conceived it. This really is a great feeling.

Though sometimes we fall in love too early. We become attached to a solution when we are still learning about the context of design. We are still uncovering new information about the needs and motivations of the people we are designing for. We are still understanding the limitations of what the technology can do, or what the organisation can feasibly support.

When you converge too early on a solution, the design process...

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