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Thoughts and inspiration

This blog as a source of inspiration and provocative thought.


intention purpose values Oct 23, 2016

I was recently asked to write about stance and its role in design. Well, its role in anything actually. Stance is different to values, it is different to your intention. It describes how you choose to ‘be’ in the pursuit of something, whatever that might be.

Having loved sailing my whole life, I tend to use sailing as a metaphor to describe it. If your purpose is the reason why you sail, for the love of sea and nature, your intention is where you aim to get to, the island in the middle of the bay, your stance describes how you sail the boat to get there, whether you race or you cruise.

Describing your stance sets up how you will ‘be’ as you go about getting your work done. It sets up how you interact with your work, with each other, your approach to problem solving and dealing with challenges and successes.

Stance can be deliberately considered in the design of teams, projects and work. It can influence decisions about...

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Solution Seduction

Ever fallen in love with your own idea? I have. There is a time and place for this kind of love, and when you get the timing wrong, it really stings.

Solution seduction is a term we started using at Huddle in 2009 when we were trying to explain the difference between a convergent engineering process versus a divergent design process. Having been an engineer designing human experiences first, I am very familiar with the process of coming up with an idea and bringing that idea into reality, in its original form, as you conceived it. This really is a great feeling.

Though sometimes we fall in love too early. We become attached to a solution when we are still learning about the context of design. We are still uncovering new information about the needs and motivations of the people we are designing for. We are still understanding the limitations of what the technology can do, or what the organisation can feasibly support.

When you converge too early on a solution, the design process...

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